HiperDino, the 100% Canary-based supermarket chain, is celebrating its anniversary on 28 October with a special campaign featuring prizes and giveaways for customers over the next four weeks, under the slogan “What luck to be from here!”
Starting tomorrow, 24 September, and running until 22 October, HiperDino will honour this milestone with a tribute to traditional Canarian customs, offering a variety of gifts, including raffia bags, foldable bags, magnets, fabric purses, and aluminium bottles. Each item will feature a unique design by Canarian designer Texiade Santana, showcasing images of traditional professions, local instruments, and symbolic products of the islands. The supermarket chain will also pay homage to its beloved mascot, Dino, with gifts like a piggy bank in Dino’s likeness and coupons redeemable at HiperDino stores and BP petrol stations.
“HiperDino embodies the spirit of the Canaries, having originated and expanded here. This anniversary is an opportunity to thank our customers with prizes that reflect our heritage, including symbols of our history and the traditional professions of our archipelago,” commented Carlos García, Marketing and Communication Director for HiperDino in the Canaries and Balearics.
Additionally, HiperDino will organise exciting draws throughout the five weeks of the anniversary campaign. In the first week, five winners will receive €500 discount cards for BP petrol stations, along with another five for HiperDino shops. In subsequent weeks, prizes will include Rayban sunglasses, holiday discount cards, Le Creuset kitchen sets, and a grand finale where ten winners will receive €2,000 discount cards for HiperDino.
HiperDino plays a significant role in the Canary Islands’ economy, contributing 2.82% to the GDP in 2025, with direct contributions amounting to €389.49 million. The chain is the largest employer in the Canaries, with over 10,000 employees and 414 new jobs created last year, marking a 4.31% employment growth compared to 2024. With 295 locations as of September this year, HiperDino offers around 20,000 products, ensuring its reputation for variety, quality, convenient locations, and competitive prices. Notably, 50% of its suppliers are local, rising to 64% within the primary sector.
The article originally appeared on elapuron.com.
