Gran Tarajal Celebrates its Rich Commercial Heritage
Gran Tarajal’s vibrant commerce is at the heart of its community, creating connections between customers and shopkeepers. Many local businesses have been serving residents for over 40 years, a point highlighted in Onda Fuerteventura’s special programme dedicated to ‘Shops with History’ in the area.
On Wednesday 11 November, the show featured inspiring stories of entrepreneurs—some continuing cherished family legacies and others starting ventures despite uncertainties. They have battled through challenges for decades, while new businesses are also emerging, reflecting the community’s entrepreneurial spirit.
The ‘Shops with History’ campaign is a project by the La Gavia Traders’ Association in partnership with the Fuerteventura Chamber of Commerce. This initiative is part of the Retail Trade Plan 2026, co-funded by the European Regional Development Fund and the Ministry of Economy, Trade and Enterprise. Juan Jesús Rodríguez Marichal, President of the Chamber of Commerce, and Romina Padilla, Secretary of La Gavia, shared insights about the campaign’s goals and local commerce.
The Martín family, consisting of Diego Martín Senior and Junior, have transitioned from woodworking to a well-established furniture and appliance business, which they described as enduring “for many years” during their interview on the show.
Tuineje Mayor David Herrera also joined the discussion, emphasising the significance of Gran Tarajal’s commercial fabric and celebrating longstanding traders as well as newcomers striving to make their mark.
Among the newer entrants are María Bello and Aroa Noda, who opened Queen Shop, a fashion and cosmetics store. They aim to offer customers the personalised service that Gran Tarajal is known for.
Deportes Gran Tarajal and Librería Tuareg, with over 30 years of experience, shared their heartfelt stories as they approach retirement. Owners Luz Marina Díaz and José Suleiman expressed their pride in the relationships built with customers, who have become like family over the years.
The programme concluded with a special segment from La Gavia President Nina Rodríguez and her colleague Romina Padilla, along with a live draw for shopping vouchers, rewarding three lucky customers from participating local shops.
The message remains clear: support local businesses, enjoy warm hospitality, and benefit from expert advice as Gran Tarajal’s trading community thrives. The dedication of its shopkeepers truly deserves applause, and the emphasis is on shopping small.
